WHAT MAKES IT DIFFERENT

01

ENAMEL-FIRST

Hydroxyapatite is the same mineral your enamel is built from, so it works with your teeth, not against them. Fluoride-free.

02

TINT + PAP DUO

The purple tint neutralizes yellow on contact, while PAP lifts everyday stains brighter teeth without the harsh bleach.

03

ONE TIN, 90 BRUSHES

A single tablet per brush, twice a day. Water-free, travel-ready, and sealed in a plastic-free metal tin.

SMALL TABLET, SERIOUS CHEMISTRY

Squeeze a normal tube and most of what comes out is water and filler. We threw that out and pressed only the parts that do something into a single tablet. Here's what's actually happening every time you brush.

IT REINFORCES, NOT JUST CLEANS

Every brush leaves behind hydroxyapatite the exact mineral your enamel is already made of so your teeth strengthen themselves instead of just getting polished.

WHITER BY COLOUR, NOT BLEACH

No peroxide burn. A purple tint cancels yellow the instant you brush, while PAP quietly works on the coffee, tea, and wine stains underneath.

PURE ACTIVE, ZERO WASTE

No water, no plastic tube just a full dose in one tablet, sealed in a tin you can actually recycle.

Not your average toothpaste

See how it compares to the tube in your bathroom.

Ours

Rebuilds enamel naturally
Whitens gently with PAP
Corrects yellow with purple
Fluoride-free & SLS-free
Plastic-free, zero waste

Regular Toothpaste

Just coats, no rebuild
Harsh peroxide whitening
No colour correction
Fluoride, SLS & plastics
Wasteful plastic tubes

The Proof Is in the Formula

Hydroxyapatite, PAP, and a purple tone-correcting tint in every tablet fluoride-free, plastic-free, and built to do more than clean.

UP TO 97%

BUILT LIKE YOUR ENAMEL

"Hydroxyapatite makes up around 97% of your tooth enamel it's the exact mineral we build every tablet around."

DOWN TO 0%

NONE OF THE NASTIES

"Zero fluoride, zero SLS, and zero microplastics just the actives that actually do the work."

UP TO 100%

PLASTIC-FREE PACKAGING

"A refillable metal tin instead of a single-use tube 100% plastic-free, every order."

90

90 BRUSHES PER TIN

"One tablet per brush, morning and night a full month and a half in a tin that fits your pocket."

*Percentages reflect enamel composition and product formulation, not treatment claims.

A Tablet? Does That Even Work?

We get it! it doesn't look like toothpaste. But once you chew and brush, it foams, it cleans, and it leaves behind the mineral your enamel is actually built from. Most people forget it was ever a tablet by day two.

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FAQ

Pop one tablet in your mouth and chew until it turns to a paste. Wet your toothbrush, brush as normal for two minutes, then spit and rinse. Use one morning and night.

Yes. Once you chew and start brushing, the tablet breaks into a real paste that foams and cleans just like the toothpaste you're used to most people forget it started as a tablet by day two.

The purple is a temporary tint that cancels yellow tones as you brush the same colour-theory trick as purple shampoo for blonde hair. It rinses away completely and leaves your teeth looking brighter, not purple

It helps brighten in two ways: the purple tint neutralises yellow on contact, and PAP (the same active in whitening strips) works on everyday surface stains from coffee, tea, and wine without the harshness of peroxide.

Yes. Instead of fluoride, we use hydroxyapatite the mineral your enamel is mostly made of so it supports your teeth's natural structure. It's a popular fluoride-free choice used in oral care for decades.

They're formulated to be gentle, with no SLS and no harsh peroxide, which are common triggers for sensitivity. If you have specific dental concerns, check with your dentist first.

Absolutely. They're dry, water-free tablets in a compact metal tin TSA-friendly and no risk of a leaking tube in your bag.